The Broadest Selection of Flies, Fly Fishing Rods, Reels, and gear in Southwest Montana. When you step in the Sunrise Fly Shop you will find hundreds of different patterns of flies, all of which are specifically selected for the Big Hole, Beaverhead and Jefferson Rivers. Decades of experience on our local rivers have helped us put together a selection of highly effective and quality fly patterns. The staff that operates the fly shop is the same staff that guides on a weekly basis. Our staff knows all the ins and outs of the rivers we fish and the right tactics to use while you are fishing.